MSME’s are an integral component of the economy with much potential to achieve economic growth. At CurveUp, we empower young, rural, social, micro and macro entrepreneurs by providing them with coaching, mentoring, and conducting learning and development workshops to further build their enterprises. We focus on impact-driven and transaction-based coaching to enable a visible impact from MSMEs. Despite the pandemic situation, through several virtual and hybrid projects, CurveUp has aided many SMEs to digitize and adapt to the new normal business operations.